Key trends in the development of Kazakhstan’s tourism industry, as well as their impact on the real estate market and infrastructure projects, were presented at a CREW Club meeting held in Astana on January 30. During the event, up-to-date data from the Bureau of National Statistics (Agency for Strategic Planning and Reforms) were announced, confirming steady growth in domestic and inbound tourism, expansion of hotel capacity, and rising investment activity across the sector.
Growth in Tourist Flows and Accommodation Occupancy
In the first half of 2025, the number of domestic tourists using accommodation facilities reached 3.9 million, an increase of 500,000 compared to the same period last year. The growth of domestic tourism indicates rising demand for regional tourism products and a gradual expansion of quality accommodation supply.
Inbound tourism also strengthened. Over six months of 2025, accommodation facilities served 623,000 foreign tourists, while the total number of foreign visitors to the country reached nearly 7.5 million — exceeding the figure for the same period in 2024 by 600,000 visitors.
Hotel Market: Revenue and Room Supply Expansion
The hotel sector continues to scale up. In the first half of 2025, accommodation facilities generated KZT 151 billion in revenue, up 25% year-on-year (KZT 121 billion). This growth reflects not only increased tourist flows but also gradual improvements in hotel monetization.
The number of accommodation facilities increased by 255 units (+6%), reaching 4,442 properties. Total bed capacity expanded to 232,000 beds, creating additional opportunities for the development of hotel, resort, and mixed-use projects in the regions.
Spending Structure of Foreign Tourists
The expenditure structure of foreign tourists highlights a strong multiplier effect for urban and resort infrastructure. The largest shares of spending were allocated to:
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food and beverage — 27%
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retail purchases — 26%
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accommodation — 23%
- Transportation accounted for 17%, while entertainment, excursions, and recreational activities made up the remaining 7%.
Investment Trends: Regional Disparities
As of October 2025, investment in fixed capital within the tourism sector reached KZT 923 billion, representing a 38.1% increase compared to the same period in 2024 (KZT 668 billion). The highest investment growth was recorded in Atyrau Region (+118.4%), Kyzylorda Region (+88%), as well as in Astana (+60.2%) and Almaty (+60.6%).
At the same time, a number of regions continue to experience declining investment activity, underscoring the need for targeted support and the development of tourism clusters.
Regional Growth Drivers
The strongest growth in inbound tourism was observed in Turkestan Region (+136%), as well as in Kyzylorda (+101%), Zhetysu (+75%), Abai (+68%), and Zhambyl (+56%) regions. These areas demonstrate strong potential for hotel and recreational development.
In domestic tourism, Almaty Region (+56%), Kyzylorda Region (+54%), and Aktobe Region (+40.8%) lead the way, reflecting growing demand for high-quality tourism infrastructure.
Nine-Month Results: Market in Expansion Phase
By the end of the first nine months of 2025, the number of domestic tourists staying in hotels reached 6.7 million, while foreign tourist numbers amounted to 1 million. Total revenue of accommodation facilities reached KZT 268 billion, an increase of KZT 44 billion.
The number of accommodation facilities rose to 4,499 units, with total bed capacity exceeding 243,500 beds, confirming the continued expansion of the market and its investment attractiveness.